![]() ![]() Robin says for The CW it was a chance to portray a pair of their characters in a different light, outside of their more dramatic show roles. The campaign for Activision is a chance to reach a specific targeted audience. Once posted online, all the 60-second spots, the 15-second vignettes and the longform video will be available on The CW and Activision digital sites through the end of the year. “We shot lots of extra footage that will be edited down for the shorter vignettes and to push out via social media, but we are also going to release a longform, behind-the-scenes video online,” Robin adds. Robin says the CW talent spent a full day in August shooting footage for the campaign. Activision will also run commercials from its general campaign promoting the launch across CW shows. Robin says other custom content will also run across the CW digital platforms and on social networks like Facebook, Twitter and Instagram. For CW fans of the two shows, there will be lots of inside dialogue back-and-forth between the two, says Barbra Robin, senior VP, integrated marketing at the network. 20, which will run during The Flash, The CW will air assorted 15-second vignettes across its shows that will include footage of the two stars preparing for the competition. ![]() The second 60-second spot will show some of the competition between them and reveal the winner.ĭuring the two weeks between the first commercial that will air during Arrow on Oct. The first 60-second spot will feature Patton playing Guitar Hero Live with some friends when Ramsey shows up and that leads to a challenge to compete against one another. The deal came together sometime after this year’s upfront in May and the spots, as well as other types of assorted content that will be part of the campaign, including a behind-the-scenes video of the making of the commercials for the CW, were filmed in August. ![]() The new edition will include a first-person point of view where each player is up on stage as the star of the show, in a live-action experience with real bandmates and crowds who dynamically react in real-time to how well or poorly each competitor is playing. Guitar Hero Live will introduce several new upgraded features to the earlier versions of the game that will require players to basically re-learn how to play. ![]()
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